In 2025, artificial intelligence has become the linchpin of media personalization. From global platforms like Meta and Disney to public broadcasters such as the BBC, AI is being harnessed to change the future of literally “everything“… such as enhance user engagement, and redefine the media consumption experience.
The Evolution of Personalized Media
AI has enhanced the ability to shift from basic content to super functional content. just now that you are reading this article, Media firms are using AI to study user behavior and preferences during their interactions which allows for more appropriate content delivery.
Meta, for instance, reported that over 50% of content on Instagram and 30% on Facebook is now recommended by AI systems. This shift has not only increased user engagement but also contributed to a significant boost in advertising revenue, with Meta’s Q1 2025 earnings surpassing expectations at $42.31 billion. shocking… isn’t it?
Similarly, Disney’s ESPN network is integrating AI to personalize its “SportsCenter” show, aiming to attract younger audiences who prefer streaming. The upcoming standalone ESPN app will utilize AI for content personalization, clip generation, and narration .
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The New Standard: SUPER Personalization
The traditional model of static content delivery is giving way to dynamic, real-time personalization. AI enables media companies to adapt content on-the-fly, responding to user feedback and engagement patterns.
The BBC is establishing a new department focused on integrating AI technology to tailor content to individual audience preferences, particularly targeting under-25s who predominantly consume news via smartphones and social media platforms like TikTok .
Let’s move over to AI-driven platforms like Synthesia which are empowering creators to produce multilingual video content instantly, streamlining tasks from scripting to narration . This capability allows for more personalized and accessible content, catering to diverse audiences.
Challenges and Considerations
Although AI customization has notable advantages, the functionality based on algorithms does pose a threat to privacy, content multidimensionality, and even the emergence of echo chambers.
Media practitioners face challenges for the quality of trust and integrity in news reporting without losing personalization as the device helps to create tailored services. Elimination of bias can be achieved through human intervention while ensuring the AI does not operate on unsupervised autonomy, yielding a just and ethical solution.
What about you?
As we move deeper into the AI-powered era, each user holds the potential to shape their own media world, fostering connections that resonate personally and deeply. Embracing AI doesn’t just enhance engagement… it opens doors to creativity, inclusivity, and understanding. For those experiencing this transformation, it’s an exciting invitation: explore, enjoy, and actively participate in crafting the future of personalized media
CLOXMAGAZINE, founded by CLOXMEDIA in the UK in 2022, is dedicated to empowering tech developers through comprehensive coverage of technology and AI. It delivers authoritative news, industry analysis, and practical insights on emerging tools, trends, and breakthroughs, keeping its readers at the forefront of innovation.
